SAP Salesforce MDM for Customers

To integrate SAP and Salesforce CRM, it is important to manage the master data process project with all users and consider the strengths and limitations of each system. A hybrid approach that combines the strengths of both systems can bring value and competitive advantage, but it is crucial to have a sound understanding of both systems from the design phase. It is also important to handle the complexities of an international environment, such as different character sets and addresses, as well as the complexities of different organizational structures and heterogeneous systems.